Merz Pharma needed to stimulate renewed and revitalized interest in the Naftin brand, a cream used for the treatment of tinea infections. To differentiate Naftin from its competitors, I refined the brand identity and used patient lifestyle situations to convey the therapeutic benefits of Naftin. I also created digital, packaging and marketing design. Subsequently, IMS reported in June 2012 Naftin was the number one topical anti-fungal brand among Dermatologists and Podiatrists in the U.S.
Brand Identity Design
Packaging Design
Digital Design
Marketing Design
